You’ve invested time and money learning to be a good coach. You know you can help clients. But for some reason you’re not making it as a solo, self-employed coach.
Why didn’t they teach you the concept I’m talking about? Coach training doesn’t include it because they follow general college programing. Think about it. College and coach training both still teach us how to be employees. How to do the job.
Some coach training goes a step further and offers marketing. That can help, but it’s not enough. You’ve found that out the hard way. Right?
What they don’t mention is that as a self-employed coach you have the responsibilities as both the employee and your employer. Colleges and coach training don’t offer information on the employer part.
You’ve probably always been an employee and so couldn’t know what you don’t know. You’re still concentrating on being a good employee and helping your clients. If you held a manager or other higher-level position at corporate you’ll realize you know you don’t know this… and how it will help you as a self-employed coach.
You know you’re more effective working for a well-run business than one that doesn’t support you. Consider how much time you’ve given to being your own employer vs how much you’ve given to being the employee doing a good job.
Here’s an example of a basic Org chart for you, the solo, self-employed coach, Later, you’ll add HR, Purchasing and others. Those below are necessary as a foundation.
- You’ve given some time to the Presidential responsibilities. Planning your coaching career.
- Not much time for the Financial Officers job. Think of it as working with the President on how much to charge for your services to cover your salary and benefits, business expenses, taxes and profit. This step will help a lot with the stress you have about answering the “What do you charge?” question.
- As Program Developer you’ll design programs to provide enough value for clients so they willingly pay you the fees you need. The ones you came up with when working as the President and Financial Officer.
- As the Marketing Department you need to confirm you can successfully market what the President, Financial Officer and Program Developer gave you to market. Or send it back to the drawing board….
- Implementation is the next step. You plan and test to find the sales strategy that gets you the clients you need.
- Admin work holds the whole thing together by taking care of the details. Invoicing, tracking, bill paying, etc.
A few questions to ask yourself:
- Have you spent more time trying to improve your results by only looking at Marketing and Sales?
- Did you decide on your coaching offerings while in coach training?
- Why do you think you didn’t/don’t revisit your coaching offerings or your niche if you need more clients`?
Your responsibilities as your employer are surprisingly intuitive. This is especially true for coaches who have been corporate employees. If you don’t have experience as an executive, you’ll enjoy getting a buddy coach and going through one of the Business Skills for Coaches programs.
Contact me for answers to questions this blog brings up for you. We’ll be happy to show you more details so you’re comfortable looking at being a coach as a whole instead of only the coaches perspective. http://www.BusinessSkillsforCoaches.com.